With technological innovations in textiles and making different attires, the numbers of fabrics are growing. Many women find wearing ethnic Indian garments simple and graceful. They create their own designs too. They like to experiment. Thus the choice of salwar clothing is freely available in retail and wholesale stores. Designers and store owners are the main buyers of wholesale salwar clothing in many fabrics and patterns. New designs are ordered depending on the choice of the regular customers. Sometimes new fabrics are also ordered, especially by some designers who are coming up with fashion shows. They try to introduce new fabrics during the shows. They may become popular depending on affordability, availability, and utility of the masses. Eventually they all look for mass approval to run their business. Therefore the customer is king and queen in this business.
The fabrics that have defied the onslaught of fashion trends are cotton, linen, jute, silk, tussar, chiffon, crepe and satin. Polyester was common but they are not very acceptable in the market today. At one time they were the ideal salwar clothing material. But today new blends with leather, faux leather, velvet and lycra are popular. Designers are prone to cater to the younger generation with fusion salwar clothing. One can get a satin salwar, silk kameez topped with a sating jacket without the duppatta! Or another combination is a short organic chikan cotton kurta with puffed sleeves with a chiffon or georgette salwar. Such new combinations appeal to new age consumers.