One of the most frequently exported items from India is salwar kameez. All types make it to global markets in many countries bringing forex into the country. The exports have shot up mainly because of online portals that have increased sales of the ethnic garments that have a high sale value abroad. These include designer salwar kameez daily and casual wear, party and bridal attires. There is a huge market for each of them. Indian manufacturers make the outfits in many regions of the country. Maximum output is from the northern regions where the garment is also worn. Over a period of time the business has increased so much that now every month regular orders make it to USA, UK, Europe South Africa, Australia and the Middle East.
Earlier ready made outfits found a free and fair market globally. Now even unstitched varieties, pre-stitched ones are being sold. Separate orders for plain salwars or only kameezes or only duppattas are also made. The fabrics that move faster are cotton, silk embroidered ones, lucknavi chikan work, mirror work, tie-dye, block prints, and handlooms. During the winter and spring seasons in the west as socials, marriages and engagements are announced, the demand for India’s salwar kameez goes up. Even foreigners stock Indian labels as the attire is now familiar with western women. Even personal and customised designs can be made and sent abroad now. With the regular release of Hindi films abroad, NRIs can get the latest trends from their home country.